We were delighted to be instrumental in delivering the results of a new study into marketing effectiveness, which were published at the IPA Effectiveness (2018) awards.

According to the new IPA/ISBA study, marketers are aiming to improve their effectiveness cultures by over a third by 2020 . “Marketers believe that, with the right tools, and access to the right data, they could be up to 32% more effective for their clients within 18 months.”

 

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